Amazon to Expand Its Annual Prime Day Shopping Event to Two Days in July

Amazon.com (AMZN) said Tuesday that it will expand its annual Prime Day shopping promotion to two days in the middle of next month.

The Seattle-based e-commerce company will hold the sales event for its members on July 14 and 15 in 18 countries, adding that more than one million deals will be offered.

“Our vision is that Prime Day should be the absolute best time to be a member — when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen,” said Jeff Wilke, chief executive of Amazon Worldwide Consumer.

Amazon’s shares were down slightly in early trading.

Amazon said Prime members in the US, UK, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia and the United Arab Emirates, are eligible.

Amazon said last year’s Prime Day, which spanned 36 hours, saw more than $1 billion in sales despite an hours-long computer glitch that began minutes after the event started. CNBC reported at the time that the company didn’t have enough servers to handle the surge in traffic. The broadcaster also said some warehouses reported they were unable to scan products or pack orders for a time.

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